Bangkok - A Thai couple has spun an unlikely web of success by enlisting resurgent Hollywood superhero Spider-Man - not to catch Bangkok's evildoers, but to deliver the city's gas.
Shop owner Saowanee Suthiviriyakul, her husband Narongwit, and their deliverymen have all dressed up in slick red-and-blue Spider-Man outfits in the hopes of boosting sluggish cooking gas sales.
"The number of gas orders is increasing and many people stop in front of our shop to see Spider-Man," she said on Monday, adding that orders have jumped from 30 per day to more than 50.
"We got very good feedback," she said.
'Many people stop in front of our shop to see Spiderr-Man' The couple appear to be cashing in on husband Narongwit's childhood obsession with the perennial comic strip favourite, whose blockbuster Columbia Pictures film has scored big with Bangkok audiences in recent months.
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Saowanee admitted she was looking for a gimmick to give a jolt to her gas business, which was showing meagre profits due to hefty competition.
After watching this year's movie, she and her husband sprung into action, hiring a local costume shop to make four skin-tight Spider-Man suits at 3 000 baht (about R720) each for her motorbike-driving deliverymen.
There was no word on whether Marvel Comics, the owner of the Spider-Man copyright, would hire the Incredible Hulk for intellectual property rights protection. Sapa-AFP
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