Bic, purveyors of pens to journalists and traffic cops world-wide, has come out with a pen labelled “Bic for her”. They are quite shapely and are described as “amber medium pens”. Amber? To me they look mauve or lilac. But then, being male, I cannot really tell – only women can, for example, tell beige from light brown.
But women have greeted the female pens with derision.
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