Cameron van der Burgh is going to have to do some work on his hair. It’s too short. It doesn’t bounce. It has a bit of shine, but not the silky, feline bounce you’d expect from a man who is the new face, er, hair of Head & Shoulders, the biggest-selling shampoo in the world.
Van der Burgh needs to flounce into rooms. He needs to be able to push his hand through his hair in one of those post-shower moments that make models whimper in envy and simper in longing. At the announcement of his new partnership with the brand, held at a venue called The Venue in Morningside, Van der Burgh confessed he’d had his hair cut the day before. “The guy cut it too short,” he said. “I told him I just wanted a trim, but he took a little too much off around the sides.”
He looked sleek, though, and, happily, dandruff free. He is the first South African ambassador for the brand. Michael Phelps is the man the shampoo uses in their United States campaigns. Other Head & Shoulders ambassadors include Manny Pacquiao, Mark Cavendish, Lionel Messi, Jenson Button and Shahid Afridi. Expect to see Van der Burgh on a television screen near you soon. It’s deserved recognition for Van der Burgh. Swimmers usually don’t make a good living in South Africa. They struggle from meet to meet, hoping for their federation to be able to raise the funds to send them to events and pay for training. Van der Burgh is not affected by Swimming South Africa’s current financial malaise as he is part of Sascoc’s Opex programme and has his costs met, but making a living from the sport is hard.
Ryk Neethling showed that a swimmer could make money when he returned from the Athens Olympics as a gold medal winner. He became the face for big-name sponsors, invested in swimming clubs and learnt marketing. He is now the agent for Van der Burgh, and the London Olympic gold medallist now has deals with Investec, Audi, Tag Heuer, USN and Arena. What you see is what you get with Van der Burgh. There’s an honesty and openness about him that is endearing. This week, in keeping with Head and Shoulders’ building “confidence” brand message he spoke of how he had lacked confidence as a kid. He had been put on Ritalin for his ADHD, but one day his mother walked into his room and found him staring at the wall. They decided to chuck out the medications and use sport to teach him focus.
It worked. It worked rather well, and now it is paying off. One of the nicest men you will meet is reaping some of the rewards that he is due. But, he’s far from perfect. “Yeah, I’m going to have work on getting some bounce,” he laughed. “My hair needs some BMT.”
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