Few things annoy shoppers more than seeing a store employee applying higher prices to goods already on the shelf.
The implication is obvious – the supplier price may well have gone up, but that shouldn’t apply to the goods on shelf, as clearly they were acquired at a lower price, therefore the extra profit margin on those items is unwarranted.
Kyle of Durban is a very unhappy man. A huge fan of the Polo brand, he has splashed out more than R14 000 on clothing bearing the Polo pony logo: formal shirts, golf shirts, T-shirts, bags, even his wallet and cufflinks are Polo.
But since being tipped off about a Sunday newspaper report revealing that his clothing is made by Polo South Africa, and has absolutely nothing to do with the international brand Polo by Ralph Lauren, he’s no longer proud of his wardrobe.