From Google to a startup


Johannesburg – Ex Google employee Jason Grishkoff chats with IOL about the concept behind as well as

Q: Is SubmitHub your first startup?

Tell a friend
Picture: Yann Mancherez

A: Nope, it's actually my fourth! Two failed, but the other (a music website called has been stable and healthy for 7 years.

Q: What gave you the idea?

A: I got tired of receiving PR emails for, the aforementioned stable startup, and decided there must be a better way to receive and process information. So I created which is a tool that allows artists to easily send their new songs to music blogs.

Q: How is it doing?

A: Very well! In only a few months it has seen more than 50 000 submissions and has nearly 10 000 users.

Q: Did you always want to be an entrepreneur?

A: No. Prior to this I was happily working for Google as a loyal employee.

Q: What made you choose this career path?

A: It started as a passion to fill my time on the side, and at the time I never anticipated it could be a "career path." I just do it because I love it.

Q: What's next on your list?

A: Try to take over the internet?

Q: What would you say to someone who wants to be an entrepreneur?

A: Stop planning and start doing. A minimum viable product will be more successful than a carefully planned business that never launches.

8. Please explain what your start-up does

I'm currently running two businesses:

1) a streaming service that finds the best new music:

2) a tool that allows artists to easily send their new songs to music

Q: Would you say you need a degree to get started?

A: Yes and no. It all depends on your idea and your experience prior to starting that business.

Tell a friend