Automakers that could be Trump’s next targets

AP Photo/Jae C. Hong, File

AP Photo/Jae C. Hong, File

Published Jan 19, 2017

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New York - Donald Trump’s Twitter-fueled bid to crimp free trade in the

auto industry began with a warning to Detroit’s big 3 about building

factories south of the border. Later, he fired off threats to German

automakers—specifically BMW, which is far along in completing a plant in

San Luis Potosi, Mexico, that’s set to churn out 150 000 cars a year.

But as the Republican president-elect takes office this week—and

potentially makes good on a promised 35 percent tariff on vehicle

imports—some sizable auto industry targets for his internet ire remain.

Load up the 140-character word cannon—here’s where Trump may be aiming

next.

Blame Canada

The heart of the US auto industry may be in Detroit, but much of its

muscle lies just across the river in Windsor, Ontario. That’s where almost 6 000

Fiat-Chrysler workers bolt together the Chrysler Pacifica minivan and Ram

pickups.

All told, Ontario assembly plants have about 27 000 auto workers,

including 5 600 people assembling Chevrolet SUVs and the sporty Camaro at two

General Motors plants. There’s also some 7 000 folks at two Toyota

installations, stamping out Lexus RX crossovers, Corolla sedans, and Rav4

trucks.

That’s almost one assembly worker for every five in the US, according to

labor data culled from the companies and the Alliance of Automobile

Manufacturers. When it comes to vehicles, the US trade gap with Canada is

actually larger than its imbalance with Mexico—$28.6 billion in the first 11

months of 2016, versus $18.3 billion on the southern border.

Bits and pieces

A car itself, however, is just one product in a sprawling supply chain.

The North American Free Trade Agreement more than anything else freed up the

movement of parts. Anti-lock brake systems from Toluca, Mexico, and

transmissions from Guelph, Ontario, might come together in San Antonio to be

riveted onto a Toyota Tacoma, or an Accord rolling out of the massive Honda

plant in Marysville, Ohio.

Each part on a North American vehicle–be it in Canada, Mexico, or the

US—may have crossed borders up to eight times, according to a recent analysis

from the Center for Automotive Research. Of course, names of suppliers such

as Robert Bosch and Linamar Corp. don’t have as much heft in a Twitter

tirade as Ford or GM, but if Trump is spending long nights in Mar-a-Lago

poring through Federal Trade Commission spreadsheets, he won’t like what he

sees (Trump’s representatives didn’t return requests for comment). The U.S.

trade balance with Mexico for auto parts is about one-third larger than that

for vehicles themselves.

Pivot to asia

Finally, Trump could take a page from the Ronald Reagan playbook and go

after Asia. On a list of the most-popular US cars that aren’t made in the US,

eight of the top 10 come from Japan-based companies. Subaru’s Forester tops the

list, followed by Nissan’s Rogue .

On vehicles alone, the US trade balance with Japan is almost twice as

large as its gap with Mexico. South Korea, the home of Hyundai and Kia, also

sends a steady and fairly one-way stream of cars to America.

Read also:  Trump threatens German carmakers with 35% import duty 

A widespread 35 percent tariff on imported vehicles would have a chilling

effect on all three of these regions. Under such a penalty, the entire US auto

industry might look a lot like the current market for pickups, which has faced

a 25 percent tariff on imports since the early 1960s. When it comes to trucks,

American consumers have far fewer choices than they do for something like a

sedan.

The so-called chicken tax (don’t ask) has indeed pushed

some foreign automakers to build plants in the US. Toyota makes

Tacomas in Texas, for example, while Nissan Titans come out of Canton and Honda

bangs together its Ridgeline in Lincoln. But some of the biggest names in the

business, including Hyundai and Volkswagen, stay out of the segment entirely.

Mercedes is adding a pickup truck to its product line this year, but ironically,

it has no plans to sell it in America.

All told, if the US were to abolish NAFTA, it would eventually welcome

some 22 000 new production jobs, according to the Center for Automotive

Research. The bad news though is that the country would also lose 37 000 jobs,

as vehicle prices creep up and choices and demand tick down.

“That’s a very conservative estimate,” said Kristin Dziczek, director of

the Industry, Labor & Economics Group at the Center for Automotive

Research. “I don’t know many people who can afford a 100 percent

Made-in-the-USA vehicle.”

BLOOMBERG

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