Danes up in arms over parliament’s violent vote advert


For young people, the upcoming European election may not be the most exciting event in the world, so the Danish parliament tried to sex up the ballot in a new television advert, literally.

Featuring a bare-chested hero called Voteman, the advert starts with him in bed with five women, and follows him as he punches non-voters in the face and interrupts another couple having sex in order to get them to a voting station.

The video was posted on YouTube and the Danish parliament website, but was removed after an outcry over its lewd and unprofessional content.

Anders Samuelsen, a Liberal Alliance party MP, told news agency Ritzau: “I can’t understand that you would use violence against women, porn, and the handout of I don’t know how many slaps as an argument for people to go and vote.”

Defending the clip, parliament chairman Mogens Lykketoft told news site DR Nyheder: “We are trying to inspire the very young. A high turnout is important, so you use every method you can.”

However, in an e-mail sent to members of staff later in the day, he conceded: “Many people whose opinions I deeply respect have perceived the cartoon from the EU information centre as far more serious and offensive than it was intended. I acknowledge that the parliament as an institution should be more careful in the future about what we put our name on.” – Daily Mail

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