Inside Pixar's gamble to make Toy Story a hit

Published Dec 17, 2016

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New York - Computer

animated movies are everywhere these days.

But in 1995 when

Pixar was preparing to release Toy Story, the public had never seen a

fully computer-animated movie before.

Toy Story was

years in the making and for Pixar everything was on the line. This week,

Bloomberg Technology's  Brad Stone and Pia Gadkari take us back to

those final months, when CEO Steve Jobs, CFO Lawrence Levy and Pixar's other

employees were racing to finish their first feature film, while also

planning a make-or-break IPO.

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