PICS: The $400 000 Super Bowl splash

Atlanta Falcons quarterback Matt Ryan (2) throws during a practice for the NFL Super Bowl 51 football game Wednesday, Feb. 1, 2017, in Houston. Atlanta will face the New England Patriots in the Super Bowl Sunday. (AP Photo/Eric Gay)

Atlanta Falcons quarterback Matt Ryan (2) throws during a practice for the NFL Super Bowl 51 football game Wednesday, Feb. 1, 2017, in Houston. Atlanta will face the New England Patriots in the Super Bowl Sunday. (AP Photo/Eric Gay)

Published Feb 5, 2017

Share

New York - Oh, you think sitting at the 50-yard line is the most

extravagant thing you can do on Super Bowl weekend?

Try hobnobbing with celebrities and supermodels, chowing

down a porterhouse and washing it down with a magnum of Château Cheval

Blanc, and partying in a warehouse-turned-club with Fergie and DJ Khaled.

That's the real way to do the Super Bowl in extreme luxury. Here’s

your guide to every big ticket in Houston this weekend and what it would cost

to truly do the Super Bowl like a champion, Vince Lombardi trophy included.

Fly in a private jet with team-themed cabin décor

What it’ll cost: $73 130

Private jet charter company Jet Edge won’t just hook you

up with a  550—it will outfit the cabin interior with pennants, pillows, and floral arrangements that reflect your favorite team’s colors. Also included: round-trip ground transport in your choice of exotic cars, Super Bowl-themed snacks for the flight, and a driver to take you to and from the football stadium (so you don’t have to deal with parking).

Total budget, so far: $73,130

Drive around Houston in a very fancy car

What it’ll cost: $4,000 for the long weekend

Car rental company Enterprise has a little-known Exotic

Car Collection, which lets you rent Corvette Stingrays, Escalades, and Range

Rovers in markets from Washington to Salt Lake City. Our top pick available in

Houston? An Aston Martin Rapide, going for $1 000 a day.

 

Total budget so far: $77 130

Stay in the most expensive new suite in town

What it’ll cost: $30 000 for the long weekend

We’ve already told you about the Marriott Marquis,

Houston’s splashiest new hotel opening (where all the players will be staying).

And though it’s already sold out, the $7 500-a-night, 2 130-square-foot Presidential

Suite is where you’d most want to be. It has floor-to-ceiling windows that look

out onto downtown Houston and Discovery Green, along with plenty of

entertaining space and enough beds for four.

Total budget so far: $107 130

Score the most coveted seats to the big game (while

giving to charity)

What it’ll cost: $150 000

At press time, the most affordable Super Bowl seats on

Stub Hub were going for $1 900 in the Upper Corner section. But what’s the fun

in that when you can get four club-level tickets by going to Luminaries of the

Game, a red carpet gala benefitting education and youth health causes

throughout Houston? The top-tier Ring of Champions table package also gets you

guaranteed seating with a Hall of Fame NFL player and post-game field access, so

you can sneak a photo op with that famous Tiffany-designed trophy.

 

AP Photo/Morry Gash Total budget so far: $257 130

Get access to football legends …

What it’ll cost: $28 000 for the two biggest tickets

Taste of the NFL is an annual event raising money to help

fight hunger across the country. Chefs from all 32 NFL cities will be dishing

out food and wine pairings alongside players from around the US. The chefs

aren’t household names, but The Band Perry is headlining, and sports stars

include Dick Anderson (of the undefeated 1972 Miami Dolphins) and Donny

Anderson (who played with the Packers when they won Super Bowl I). A VIP table

will run you $10 000. Big Game, Big Give is much more intimate: at their

event last year, only 10 couples joined Joe Montana for dinner, for a cool

$18 000. This year, they're organizing a poker tournament benefitting the

Giving Back Fund with a much smaller $2 000 buy-in, but you'll spend the

leftover $16 000 bidding on items like a swim lesson with Michael Phelps

or a chance to cameo in Josh Brolin's next movie.

 

New England Patriots running back Brandon Bolden, right, interviews tight end Martellus Bennett during a media availability for the NFL Super Bowl 51 football game in Houston. The Patriots will face the Atlanta Falcons in the Super Bowl Sunday. AP Photo/Charlie Riedel

Total budget so far: $285 130

… Including at an epic tailgate party

What it’ll cost: $700

Ignore the fact that this event is being co-hosted by Guy

Fieri. The Players Tailgate is less about the Buffalo grilled chicken tacos and

Mac Daddy Mac n’ Cheese and more about rubbing elbows with big name players

such as Landon Collins (NY Giants) and Hall of Famer Walter Jones.

 

Celebrity chef Guy Fieri during an interview in New York. AP Photo/Bruce Barton

Total budget so far: $285 830

Be at all the hottest parties

What it’ll cost: $77 250

Want to meet Talyor Swift or sit at a table with a

Victoria's Secret model? If you get in with the right people, it’s possible.

Ken Spalasso, who runs Super Sunday HQ, a site that tracks the best Super Bowl

parties and events each year, says that “most of the big events are more than willing

to customize a unique experience for high-rollers, but they like to be very

discreet about these opportunities.”

In other words, it’s worth inquiring about what’s

possible. It may be more expensive and more exclusive than the $17 500 VIP

tickets for the Rolling Stone Party headlined by Diplo, Nas, Big Sean, and

DJ Cassidy; the top-tier $20 000 package for the always successful Leather and

Laces party (this year with supermodels Emily Ratajkowski and Sara Sampaio

hosting the Saturday night event); or the $38 500 Premium Suite Package at the

Maxim Party, with premium access to the Travis Scott and DJ Khaled

performances.

The best party, though, is invite-only: the ESPN Super

Bowl Party, hosted by Fergie and DJ Khaled in a 65 000-square-foot warehouse in

the Houston Arts District. To get in, Spalasso recommends keeping an eye on

reseller sites such as vividseats.com—rare standard-access tickets can

sometimes be found for about $1 250.)

As for the parties to avoid? Insiders say the Playboy and

1 Oak parties are on the decline this year.

 

DJ Khaled and wife Nicole pose backstage at the People's Choice Awards 2017 in Los Angeles

Total budget so far: $363 080

Sports swag that’ll make super-fans cry with jealousy

What it’ll cost: $13 100

Autographed jerseys are usually kept behind museum-proof

glass, so it won’t go unnoticed when you wear your $1 100 Tom Brady jersey,

hand-signed by the quarterback himself, to NRG stadium. Add this $12 000

souvenir helmet with the signatures of 43 football greats, and you might just

outshine the action on the field.

 

Atlanta Falcons wide receiver Eric Weems (14) answers questions during a media availability for the NFL Super Bowl 51 football game in Houston. Atlanta will face New England Patriots in the Super Bowl Sunday. AP Photo/Eric Gay

Total budget so far: $376 180

Check out Houston’s booming dining scene in style

What it’ll cost: $16 600 for two blowout meals

Plan to spend big at Houston’s legacy steakhouse, Pappas,

where it’s easy for a group of 10 to spend $15 000 on Porterhouses, foie gras

appetizers, seafood towers, and double magnums of Château Mouton-Rothschild.

(It takes a $2 000 minimum to book the wine room for a private event—go that

route for both privacy and exclusivity.) Going whole hog at Underbelly, Chris

Shepherd’s “new American Creole” hotspot, is far more affordable: $1 600 can

buy a family-style spread of slow-braised beef shanks, Cha Ca-style snapper,

and Korean braised goat dumplings (plus booze) for a large group.

 

Total budget so far: $392 780

Get in on Houston’s biggest thrill

What it’ll cost: $10 000

Enough football. You and your friends can rent out

Houston’s motor speedway—a favorite of IndyCar and American LeMans drivers—and

hit the track for $7 700 per day. The rest of the fee covers such mandatory

add-ons as the ambulance, fire rescue, and wrecker that you hopefully won’t

need.

 

AP Photo/John Raoux

Total budget: $402 780

BLOOMBERG

 

Related Topics: