Steinhoff plans Africa Spinoff after $3 billion expansion

A Steinhoff International Holdings logo on display outside the company's offices in Stellenbosch. File picture: Waldo Swiegers

A Steinhoff International Holdings logo on display outside the company's offices in Stellenbosch. File picture: Waldo Swiegers

Published May 18, 2017

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Johannesburg - Steinhoff International Holdings NV plans to list its

African assets separately as the acquisitive retailer seeks a new prize for

shareholders following this year’s failed merger talks with Shoprite Holdings

Ltd.

The company said Wednesday it will seek to list businesses

including clothing retailer Pepkor and furniture chain JD Group Ltd. on

the Johannesburg Stock Exchange, about 18 months after moving its primary

listing to Frankfurt from the South African commercial hub.

The new business could be worth as much as 60 billion rand

($4.5 billion), said  Evan Walker, a money manager at 36one Asset

Management in Johannesburg, although the valuation could also be as low as 40

billion rand depending on how much debt Steinhoff puts into the vehicle.

The move reflects the parent company’s transformation into a

global retail giant with about two-thirds of its revenue generated outside

Africa a proportion that’s growing after Steinhoff last year spent more than $3

billion on takeovers in the UK, US and Australia. The listing is aimed at

creating value for Steinhoff investors, including billionaire Christo Wiese,

after a roughly 10 percent drop in the shares since discussions with Shoprite

ended in February.

The listing will give the African unit a “stand-alone track

record” that may “open fresh options with Shoprite further down the line,” said

Sasha Naryshkine, an analyst at Vestact Ltd., a Johannesburg-based money

manager, which has a buy recommendation on the stock. Steinhoff may use the

money raised to reduce rand-denominated debt and to expand its distribution in

Africa, he said. It may also help South Africa’s Public Investment Corp. take a

bigger stake in the newly listed company, he said.

Natural Progression

The planned separation is “a natural progression” for

Steinhoff following its expansion, the company said in a statement. Wiese,

75, became Steinhoff’s biggest shareholder when he sold clothing chain Pepkor

to the company for 62.8 billion rand in 2014. He is also the largest

investor in Cape Town-based Shoprite, and was at the heart of the combination

talks between the two companies.

In addition to Pepkor and JD, Steinhoff’s African assets

include sports-shoe specialist Tekkie Town and Poco furniture stores. Combined

sales for the company’s businesses on the continent were 4.3 billion Euros in

the 12 months through September.

Read also:  Bollore plans Africa port expansion

The shares fell 0.9 percent to 4.51 Euros at 10:22 a.m. in

Frankfurt, extending Wednesday’s 2.8 percent drop. They’ve declined 8 percent

this year.

Outside Africa, the company’s recent acquisitions have

included UK discount chain Poundland Group Plc, Mattress Firm Holding Corp. of

the US and Australia’s Fantastic Holdings Ltd.

Steinhoff said it will retain a controlling interest in the

new company. The move will include a capital raising to achieve the appropriate

level of public ownership, it said. Steinhoff appointed Citigroup Inc., Investec Plc, Morgan

Stanley and FirstRand Ltd.’s Rand Merchant Bank to advise on the proposed

listing, which is subject to market conditions and regulatory approvals.

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