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Swiss watch sales decline

International

Zurich - Swiss watch exports resumed a losing streak in April, hurt by weakness in the key markets of Hong Kong and the US and weighed down by fewer working days.

Exports slipped 5.7 percent to 1.53 billion francs [$1.57 billion], the Federation of the Swiss Watch Industry said Tuesday.

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Analysts said shipments gained when adjusted for three fewer working days in April 2017, with Citigroup estimating a 10 percent gain. Exane BNP Paribas said shipments probably were up 7 percent to 8 percent, taking that into account.

The industry is searching for signs of recovery after emerging from its longest consecutively monthly slump on record in March. Some watchmakers have signaled the worst may be over, including LVMH watch Chief Jean-Claude Biver, who has forecast Swiss watch exports will increase this year, and Swatch Group AG Chairwoman Nayla Hayek, who said Tuesday that 2017 is showing “very promising signals.”

Read also: Set watches for growth at Swatch by as much as 9% 

In contrast, Richemont Chairman Johann Rupert said May 12 the world has too many timepieces.

“In spite of the tougher comparison base in April, low single-digit growth would have been a very good result, while flat would have been OK, so being slightly down is a little disappointing, but not the end of the world,” said John Guy, an analyst at MainFirst Bank AG.

The decline was led by Hong Kong and the US, where shipments slid 17 percent and 19 percent, respectively. The recovery is progressing slower than expected, Zuzanna Pusz, an analyst at Berenberg, said in a note, adding she’s cautious on the market.

China continued to show growth with a 39 percent increase, while the UK recorded a 30 percent advance, the fastest pace since September.

Watches of Swiss watchmaker Swatch are displayed in Zurich in this file image


Swatch Group AG Chief Executive Officer Nick Hayek said in March that the weak pound is attracting tourists to buy Swiss watches in the UK, as the currency effect makes some models less expensive there.

The export data is also distorted by Richemont’s inventory buybacks that began last year, according to Thomas Chauvet, an analyst at Citigroup. The inventory that was bought back isn’t eliminated from the export figures.

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