Fun rarely features on the corporate agenda, but this changes at the end of the calendar year when it’s time for the office party. It’s also time to keep a clear head and engage in smart party planning.
The season to be jolly is also a season to get teams motivated again and recharge the batteries, though these opportunities are frequently neglected by businesses that fail to obtain proper returns on their annual investment in festive fun.
The result is a recurring hangover rather than a revitalised business. To achieve an improved outcome it is necessary to take stock of the annual festivities.
Management must consider: Why have a party? Should we have one? What are our objectives? What pitfalls must we avoid?
A cost of a party can be justified - there's mounting evidence that happy employees work harder. They also produce happy customers, vital in a tough economy when customer retention is critical.
The impact of demoralisation must also be considered. The budget for social activities is often cut when business is tight. It can be a false economy if staff motivation and performance plummet.
Once the party gets the go-ahead, businesses must make the most of it. Many corporate commentators regard the office party as a key tool in the achievement of important goals. For instance:
* It can be combined with team building to bolster company spirit.
* It can contribute to staff retention and foster loyalty.
* It provides an opportunity to celebrate key milestones.
* It can become a showcase of shared values and the corporate culture.
* It can create shared memories, thereby building shared purpose.
* It's a chance to see other team members in a new setting and a different light - social mixing can improve working relations.
Clear objectives enable businesses to avoid many pitfalls. Deeply held corporate values can hardly be communicated by selecting some dubious dive as the party venue.
A business that prides itself on professionalism will also take pride in the professional organisation of the end-of-year party, even if it’s just a braai on the company lawn.
If broad recognition of team success is crucial, avoid the mistake of combining the occasion with a prize-giving for exceptional performers. You can’t celebrate everyone and reward a few stellar achievers at the same event.
It’s important to display a sense of responsibility by making transport arrangements for those who may enjoy too much festive spirit.
Foresight is never amiss. This includes a gentle reminder to staff about company policy on the posting of inappropriate images on social media.
An office party should enhance your company brand.
Rudimentary research confirms how much employees appreciate the annual party. In a diverse workforce, it becomes a chance to gain insight into how other groups behave in a social setting.
* Auguste (Gusti) Coetzer is executive search director at Talent Africa.
* The views expressed here do not necessarily reflect those of Independent Media.
THE STAR