San Francisco - After almost a decade of research, Google's
autonomous car project is close to becoming a real service. Now known as Waymo,
the Alphabet self-driving car unit is letting residents of Phoenix sign up to use its
vehicles, a major step toward commercializing a technology that could one
day upend transportation.
For the service, Waymo is adding
500 customised Chrysler Pacifica minivans to its fleet. Waymo has
already tested these vehicles, plus other makes and models, on public roads,
but only with its employees and contractors as testers. By opening the doors to
the general public with a larger fleet, the company will get data on how
people experience and use self-driving cars and clues on ways to generate
revenue from the technology.
"We're at the point when it's really
important to find how real people, outside the Google environment, will use
this technology," said John Krafcik, Waymo's CEO.
"Our goal is that they will use this for all their transportation
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A row of Google "Waymo" self-driving Lexus cars outside the Computer History Museum in Mountain View, California. File photo: Eric Risberg / AP
Waymo is letting people across parts of the
metropolitan area apply for the service as part of an "early rider
program." Initial users will be able to book Waymo's minivans using an
app, but won't have to pay. Dollars will flow eventually, Krafcik said, yet he
declined to share details. The company is signing up hundreds of people with
diverse backgrounds and transportation needs.
Google is a pioneer in autonomous cars,
launching its research program in 2009. After mostly ignoring the project for
several years, the auto industry has recently rushed to catch up, pumping
billions of dollars into similar technology and engineering talent. A bevy of
newcomers have joined too, including some founded by former Waymo engineers,
making the field incredibly competitive before anyone has made money. Uber Technologies Inc. has emerged as a
particularly bitter rival.
Last year, autonomous vehicles run by the
ride-hailing giant began picking up paying customers in Pittsburgh. Earlier this year, it started
doing the same in Tempe, a town in the eastern part of the Phoenix metro area. Yet Waymo insists its business model will
be broader than Uber's.
"Yes, self-driving technology makes
sense for ride-sharing," said Krafcik, a former executive at Hyundai Motor's US operations and Ford Motor. "It also makes sense for personal car
ownership." Transportation to and from transit hubs and logistics also
made his list. In Phoenix, Krafcik said
participants will use the autonomous minivan fleet every day, at any time, to
go anywhere within an area twice the size of San Francisco.
Last year, Waymo inked a deal with Fiat
Chrysler Automobiles for 100 Pacifica
vans outfitted with Waymo's software and tailored hardware. Waymo added
the fleet to the to 70 other cars it is testing in California,
which it entered in 2016. Since Google started its program, those vehicles
have racked up nearly 3 million test miles on public roads, primarily to refine
the autonomous software and ensure the system could handle rare but potentially
dangerous edge cases. Waymo has faced criticism for not launching a
commercial service sooner.
This was especially true last year when it
lost several top engineers, and Uber launched its limited test service. Krafcik
has often responded by pointing to safety concerns and technical obstacles to
deploying fully driverless cars.
service answers some of these concerns. It's a clear move beyond the research
phase that focuses on passenger experience and business model development.
Waymo's staff has worked on new displays and controls to get people
comfortable being inside self-driving cars. The Phoenix passengers will be the first to
see these tools in action.
Waymo is still moving cautiously.
Chosen users for the Phoenix service will sit in passenger seats, and Waymo
will put contractor or employee testers in the driver seat although Krafcik
said the goal is to remove them eventually.
The company has quietly been
testing the service with a handful of Phoenix residents for two months. From
those trials, he noted one behaviour trait when no one has to
drive. "People have a better opportunity to bond and connect inside
the vehicle," he said.