London - iPhone owners are vainer and spend more on clothes and grooming than those who have BlackBerrys and Android phones, new research claims.
BlackBerry owners earn the most and are more likely to have long-term relationships, while people with Android handsets have the best manners and are handy in the kitchen.
The study, commissioned by TalkTalk Mobile in the UK, surveyed 2 000 owners of the three major smartphone brands to determine whether the choice of handset was an extension of their personality.
Other results from the study found that people with an iPhone are more image conscious and generally rate themselves more attractive than those with other handsets.
BlackBerry owners, however, are busier, send more messages and e-mails and make more calls than their Apple opposites. They also earn more than other smartphone owners, with an average salary of £27 406 (R412 027).
The research pitted the cellphone giants against one another and found those with a BlackBerry are also more likely to have long-term relationships, be more social and have more friends overall.
Android owners were found to watch more TV than others and drink the most alcohol – consuming more in an average week than iPhone and BlackBerry drinkers.
The study rated users in various walks of life using a point scoring system including personality traits, daily habits and the type of industries they work in.
BlackBerry users classed themselves as loud and bubbly and predominantly work in the health, finance or property sectors.
They were also found to drink more tea and coffee each day than any other phone user.
BlackBerry owners were also found to be the least punctual, but despite putting in the least hours at work they are the most active phone users – sending more texts and making more calls in the average day than any other phone user.
People who own an iPhone are most likely to describe themselves as daring, flirty or bright and are most likely to work in media, publishing, retail and education.
They also believe they are valued most by their bosses.
Apple owners also tend to have done more travelling and are the most active on social media sites.
Those on Android had the most jobs in engineering, the government and public services and environmental services and were more shy and relaxed than their counterparts.
Dan Meader, director of Mobile at TalkTalk, said: “Many of us have our phones on us almost constantly so they do become an extension of us in many ways.
“It’s interesting to see then how the choice in handset may reflect different aspects of personality and the results do reveal some quirky differences.
“Once you see yourself as a certain type of phone user, it can become a huge part of the way you live your life and people tend to subscribe to the one they feel suits them best.
“Of course, simply buying a certain type of phone doesn’t mean your personality or way of living immediately changes, but the results could suggest that certain types of personality are drawn to different features and functions of certain handsets.” – Daily Mail
HOW DO SMARTPHONE USERS COMPARE?
IPHONE USER
Rate themselves most attractive
Most ambitious
Most successful
Hardest worker
Think their boss rates them highly
Industry: Media darlings
Work late the most – five times a month
Most active on social media
Most well-travelled
Spend the most on clothes and grooming each year
Characteristics: Confident, ambitious, daring, bright, flirty
ANDROID USER
Most creative
Best cooks
Most polite
Industries: Culture and sport
Put in the longest hours at work
Watch the most TV
Drink the most
Characteristics: Shy, quiet, relaxed, introvert, calm
BLACKBERRY USER
Earn the most – R412 027 average wage
Industries: Finance, property and health
Put in the least hours at work
Make the most calls and send the most texts
Have the most long-term relationships
Drink the most tea and coffee
Are the most social
Are the least punctual
Eat out the most
Have the most friends
Characteristics: Loud, bubbly