National Property Portfolio on Auction

National Property Portfolio on Auction
Loading

Fitness parties at US gyms replace boozy celebrations

March 12 2013 at 08:00am

Comment on this story

FROM spinning birthday celebrations to pole dancing bachelorette bashes, US gyms are offering fitness parties as a new way to mark life’s milestones, with a few friends and a good sweat.

Gyms and fitness studios are often eager to host the festivities, which light up darkened rooms after hours and expose potential new members to their services.

“We have created bachelorette parties, birthday parties, college reunions and divorce parties,” said Donna Cyrus. She is the senior vice-president of programming at Crunch, a national chain.

Pole dancing parties are among the most-requested fitness parties, and the merrymakers are mostly women in their 20s and 30s.

“The class is a reason for friends to get together and shed inhibitions for an hour,” Cyrus explained, “as well as a great marketing tool and clever use of idle space for the gym”.

Fitness and yoga instructor Magen Banwart has led workout get-togethers from South Carolina to the Hamptons in New York.

She said it was a way to distinguish herself from other teachers in a very competitive market.

“For the right price you can get anyone to go anywhere and teach anything,” Banwart said.

Having a fitness class instead of drinks was a growing trend for women in work-related situations, she added. And at business conferences, historically driven by parties, dinners and cocktail hours, more time and money is being spent on healthy events.

– Reuters


sign up
 
 

Comment Guidelines


  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

     

Join us on

 IOL-Social networks IOL-Social networks IOL-Social networks IOL-Social networks
IOL Travel

Make sure you find the best available airfares with our easy-to-use search engine.

Travel_pic_enw
Sudoku