Johannesburg - Transformation within the boardrooms of print and digital media companies has not matched that of the newsroom, the print and digital media transformation task team said on Friday.
At the hand-over of the team's transformation report to Print and Digital Media SA (PDMSA) in Johannesburg, task team chairman Nkwenke Nkomo said the change within newsrooms had not been matched at a managerial level.
“It (the change) did not reflect what happened in the newsroom,” he said.
“As business, you are not living up to what is expected.”
The task team believed that while print and digital media had failed to sufficiently transform itself in key areas, a transformation charter was not necessary.
This was because, instead, full implementation of the BEE codes which the industry had accepted would provide for sufficient transformation.
To achieve this, the task team set targets in key areas that would need to be met.
To monitor and measure transformation, the task team directed that the annual targets each company set itself for compliance should be made public.
PDMSA would conduct an annual industry performance audit and also make it publicly available. - Sapa