Shanghai - Ford Motor Company will open its fourth passenger car assembly plant in China on Tuesday as part of a $4.9 billion expansion drive, putting it on track to overtake Hyundai Motor Company in the world’s largest auto market.
With the new plant, Ford will be able to produce 1.2 million passenger vehicles a year in China, compared with 1.05 million at Hyundai, according to data from the companies. That’ll place the Dearborn, Michigan-based automaker behind Volkswagen AG, General Motors and Nissan Motor in sales among foreign carmakers in China.
Carmakers are building more factories in China than anywhere else, lured by the promise of a vast untapped market where most Chinese still don’t own a car while those who do are looking to upgrade to bigger and more expensive models. Ford Chief Executive Officer Mark Fields attended the opening ceremony in Hangzhou, eastern China, and will fly to India for a plant opening later this week.
“Ford clearly has the momentum,” said Robin Zhu, a Hong Kong-based analyst at Sanford C. Bernstein. “They’re very competitive, it’s now a better brand than the Japanese in China’s mass market.”
Ford will produce the Edge sport-utility vehicle at the new plant in Hangzhou, Fields said. The company has said it’s targeting to be among the top three foreign automakers in China by 2020.
Ford has outpaced the industry in deliveries in the first two months, gaining 15 percent, compared with 8.7 percent for the passenger-vehicle segment, according to data from the China Association of Automobile Manufacturers. The automaker’s sales surged 19 percent to 1.11 million vehicles last year, versus a 9.9 percent pace for the industry.
The Focus was the best-selling sedan in China last year, while the Kuga ranked among the 10 best-selling SUV models, according to the association.
Bloomberg