London - Lloyd's List, the specialist publication that has served the shipping industry for 280 years, is to become fully digital, it announced Wednesday.
“Lloyd's List - the leading news, analysis and data source for the global shipping industry - is set to become a totally digital publication by 20th December 2013,” it said in a statement.
Current editor Richard Meade told AFP: “It is very much growth online that has prompted this, rather than getting rid of 300 years of history.”
He added: “The average Lloyd's List reader is a sort of middle-to-senior level shipping executive.
“These are the guys who are in a shipyard in Shanghai one day and in Hamburg talking in a conference the next... These guys get their news and information delivered on their iPad, iPhone, BlackBerry when they need it, they don't wait for the print edition to turn up in the office.”
Lloyd's List began in 1734 as a notice pinned to the wall of a coffee shop in London, offering customers trusted shipping news and information, according to Meade. - Sapa-AFP