Nike profits jump 40%

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Beaverton - Nike's fiscal second-quarter net income jumped 40 percent, helped by higher average selling prices and an increase in revenue around the world.

Profit topped analysts' expectations, though revenue came in slightly short. Shares rose 39 cents in aftermarket trading, having closed at $78.26 before the report.

The stock has risen 52 percent year to date, and hit an all-time high of $80.26 last week.

The world's largest athletic goods maker said Nike brand sales grew across every product type and region.

Sales of Converse brand items were especially strong in North America, Britain and China markets.

Profit margins were helped by Nike's shift toward more profitable products and businesses, higher average prices and an easing in the cost of raw materials.

Net income for the three months that ended on November 30 rose to $537 million, or 59 cents per share.

That compares with net income of $384 million, or 57 cents per share, last year.

The company, based in Beaverton, Oregon, said revenue rose 8 percent to $6.43 billion from $5.96 billion.

Analysts expected earnings of 58 cents per share on revenue of $6.44 billion, according to FactSet.

Selling and administrative costs rose 14 percent to $2.1 billion as the company ramped up advertising and marketing ahead of upcoming global sporting events like the World Cup and Winter Olympics in 2014.

At the end of the quarter, worldwide future orders for Nike brand shoes and clothes scheduled to be delivered between December 2013 and April 2014 rose 12 percent year-over-year to $10.4 billion. - Sapa-AP

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