Starbucks to test mobile stores

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Starbucks111 REUTERS Starbucks logo.

Los Angeles - Coffee giant Starbucks is planning to test mobile trucks on US college campuses, the Seattle-based company said Monday.

The mobile service will be coming to Arizona State University in Phoenix, Coastal Carolina University in South Carolina and James Madison University in Virginia starting this fall.

The Starbucks trucks will offer a menu of drinks and food “nearly identical” to what one would find in Starbucks stores, the statement said.

Starbucks partner and food services giant Aramark will operate the trucks.

The service is designed to bring the signature beverages to “on-the-go” students.

“We believe the Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet our student body wherever they are in their busy days,” said Cathy Schlosberg, an Aramark vice president.

Starbucks has more than 20,100 locations worldwide, including about 11,500 in the United States. - Sapa-dpa



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