Industry to grow as travel costs soar

The overall enterprise telepresence and video conferencing market is projected to grow 15% annually over the next few years to reach $4.3B in 2014 according to Andrew W Davis of Wainhouse Research a company which analyses the market trends, technologies/products, vendors, applications, and related services in the Unified Communications and rich media conferencing fields.

 

And one of the major factors which will drive the industry is economic pressures – increasing need to be more efficient, cut costs, and communicate with customers, partners and suppliers around the world.

 

 Then there is the globalisation of business – not only are enterprises today managing trade across borders and outsourcing certain business functions, they also have dispersed management teams and skill sets, which lead to increased challenges for corporate culture and communication. With business flowing in all directions, enterprises have become globally integrated, stateless multinationals.

 

Among the concerns of business continuity are the threats such as global contagion, energy crises, and terrorism which are on the rise, and business needs to be sure it can maintain operations.

 

 Today, of course there is far better equipment – technological advances in the industry have led to a better user experience with CD quality audio and HD quality video, as well as increased collaboration with dual streams, integration, and bridges and gatekeepers. Meanwhile prices have remained relatively flat and users benefit from a better price per performance.

 

  Another important factor, Davis points out is that of unified communications – integration between large unified communications players and video has driven awareness of conferencing and collaboration.

 

 And with Earth Day upon us there is also the concerns of climate change – social pressures and corporate responsibility policies are driving the need to reduce travel to lower carbon emissions. As government mandates and rewards for travel reduction grow, organisations will increasingly turn to video conferencing.

 

According to analyst firm Ovum and onestopclick, a company which researches connectivity, businesses around the globe will spend £2.3 billion on live video conferencing by 2016,  This represents a compound annual growth rate of 5.79 per cent in revenues from 2011 to 2016. With a greater emphasis on cost-cutting measures and productivity, organisations are seizing upon video conferencing to reduce the high costs of business travel. Videoconferencing also supports organisations’ continued efforts to reduce their carbon footprint and take advantage of price reductions in new technology. The improved quality of telepresence in terms of visual and audio quality has also made video conferencing an attractive option for large businesses.

 

 The company believes that videoconferencing offers businesses the opportunity to improve their corporate communications on a global scale. The Videoconferencing Solutions buyer's guide considers the options available, examines their place in business, and also discusses the costs and the primary vendors associated with this developing aspect of the small and medium-sized business world.

 

With the enterprise video conferencing and telepresence market more than doubling in the next five years, what developments can we expect from the imminent video conferencing boom? Here are some of the top video conferencing trends to watch for in the next five years.

 

Telepresence, which deploys technical sophistication and higher fidelity of sight and sound than traditional videoconferencing, will be in high demand in the coming years. The market for ‘immersive’ video conferencing is expected to grow to around £667 million by 2016, with a growth rate of 19.49 per cent. These figures represent continued investment in purpose-built video conferencing rooms that allow conference participants to view life-size images of one another. GlaxoSmithKline, HSBC and News Corporation are just some of the organisations investing in new telepresence technology.

 

The boom in use of live video conferencing technology and telepresence could in turn spur a surge in third-party management specialists such as operators, system integrators and equipment vendors, say the Ovum analysts. Larger firms are likely to turn to these specialists, which is helping fuel a speculated growth in managed services of 11.5 per cent by 2016, it is believed.

 

The market for room systems is expected continue, but the fastest acceleration will occur in desktop and mobile segments. Vendors are also working hard to carve a path to an end-to-end video strategy that will connect immersive and room-based conferencing to desktop and mobile video conferencing.

 

Faster and more capable smart phones, along with 4G networks that can deliver higher quality video, will fuel greater interest in mobile videoconferencing. Enterprise-ready tablets and collaboration-ready applications will also be strong over the next few years.

 

Small and medium-sized businesses are poised to become an important economic growth point of the enterprise communications market. SMB adoption continues to grow at a faster pace than other segments, and videoconferencing vendors continue to target SMBs by creating products that are easy to install and use, as well as less expensive.

 

This is a new market that is starting to evolve and is poised to see greater adoption as users increasingly view collaboration as part of the bigger enterprise communications picture. Cloud services that combine messaging, hosted email, groupware and video and web collaboration will become more widespread as both public clouds and private, secure clouds.

 


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