Adidas: China sales remain on track

Comment on this story
Adidas Reuters. A shoe of the Adidas fashion line is pictured in a Munich shoe shop.

Adidas sales remain on track to grow by more than 10 percent in China this year despite fears of a slowdown in the economy there, company CEO Herbert Hainer said on Monday.

Hainer, whose company is a major sponsor of the London Olympics, said European countries would be pleased to see the economic growth rates which China was still able to generate.

“I can only speak for our own business, our own business is doing very well in China,” he told Reuters in an interview.

“We were growing double digits last year and we will grow double digits this year,” he added.

Rival Nike said last month that future orders in China - orders scheduled for delivery from June through November - rose just 5 percent in its fiscal fourth quarter to end May, down from a 24 percent increase a year ago.

Adidas has invested 100 million pounds ($156 million) in its London sponsorship and associated marketing and believes it is catching up with Nike, the market leader in Britain.

“We have a clear target that latest by 2015, we want to be market leader (in Britain) and the gap is closing every day,” Hainer said. - Reuters


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.