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It was never meant to last for more than two decades but a late decision to make the Eiffel Tower a permanent fixture on the Parisian landscape proved extremely lucrative.
The iconic 324-metre high structure has been named as the most valuable monument in Europe, worth a staggering £344 billion (R4.9 trillion), according to a new study.
Research commissioned by Italy’s Monza and Brianza Chamber of Commerce considered monuments’ image, branding and aesthetic qualities to determine a monetary value.
Built in 1889 as the entrance arch to the World Trade Fair, the Eiffel Tower is the most visited paid-for tourist attraction in the world.
Last year about 7.1 million people climbed to one of its three viewing platforms.
Construction of the tower had been the subject of some controversy, attracting criticism from both those who doubted it was feasible and those were against the idea on artistic grounds.
Their objections were a continuation of the longstanding debate about the relationship between architecture and engineering.
A whopping 200 million visitors have now visited the landmark since it opened and the tower is still the 10th tallest lattice-style building on the planet.
Its value is six times more than its nearest rival, the Colosseum in Rome, which is valued at £72bn. – Daily Mail
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