Facebook advisor tackled over conflict

'We need to be careful not to discourage sharing of opinions or mistakenly restricting accurate content,' Zuckerberg says. Picture: Reuters

'We need to be careful not to discourage sharing of opinions or mistakenly restricting accurate content,' Zuckerberg says. Picture: Reuters

Published Dec 8, 2016

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San Francisco - Earlier this year, Facebook’s

Mark Zuckerberg came to his shareholders with a big question: would they

approve him maintaining voting control of the company, even if he sells most of

his stock? The monumental shift would benefit Zuckerberg because it would let

him sell shares to fund philanthropy, but it had the potential to harm

investors by diluting their power over decision making. And before putting the

vote to shareholders, Facebook's board had the power to influence the outcome.

But their

process was flawed, according to investor lawsuits filed in April against

Facebook's board in Delaware's

Chancery Court and recently unsealed. The company went through the motions

of protecting minority shareholders, but one board member seemed more

interested in protecting Zuckerberg himself, investors allege.

Zuckerberg

has voting control among shareholders because his stock has most of the

voting rights. He wanted to sell shares, but didn't want to lose his majority

voting status. So he proposed setting up a new Facebook stock class. The

new shares would automatically dilute the voting power of existing

shareholders, because every share with voting power will split

into three shares -- one that has power, and two that don't. In

the new arrangement, the non-voting shares are less attractive as currency in

acquisitions and may make it harder for the largest social-network provider to

get tax benefits, among other issues. 

Read also:  You can't stop Facebook using your data

The

question was put to a vote by shareholders, but there was never any doubt about

the result. Since Zuckerberg has majority voting control of the company, what

he favours wins the day.

Majority control

Zuckerberg's

proposal won the vote, and he got his way: He can sell his stock and maintain

voting control. The shareholders approved the creation of a new stock class.

The only entity that had any power to affect the outcome was Facebook’s board,

which had already weighed the issue months earlier, in his favour. 

In August

2015, with the chief executive's blessing, Facebook's board set up a special

committee, choosing the three directors who were least beholden to Zuckerberg

or financially affected by the decision - Susan Desmond-Hellmann, Marc

Andreessen and Erskine Bowles - to represent shareholders while weighing the

matter, according to a regulatory filing.

But

Andreessen, a venture capitalist at Andreessen Horowitz and a long-time

Facebook board member, is a close Zuckerberg ally. While on the committee,

Andreessen slipped Zuckerberg information about their progress and concerns,

helping Zuckerberg negotiate against them, according to court documents. The

documents include the transcripts of private texts between the two

men, revealing the inner workings of the board of directors at a pivotal time

for Facebook.  

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When the time

came for the committee to ask Zuckerberg questions on a conference call,

Andreessen warned the Facebook founder about what he would be asked before

directors posed the questions. While the committee grilled Zuckerberg about why

he wanted a special class of stock, Andreessen sent the CEO text messages

to explain which of his arguments weren't working and why, according to

messages quoted in court filings. During one March 4 call, Andreessen gave

Zuckerberg live updates, both negative ("This line of argument is not

helping. ☺") and positive ("NOW WE'RE COOKING WITH GAS"),

according to texts provided by Facebook’s lawyers and cited in court

filings.

"Andreessen

even told Zuckerberg that he was working to protect Zuckerberg’s personal

interests through the Special Committee process,'' according to the filings.The

plaintiffs suing Facebook's board include pension funds, like the Employee

Retirement System for the city of Providence, Rhode Island, and individual

investors. The cases have been consolidated before Delaware Chancery Court

Judge Travis Laster.

Read also:  Facebook continues tax struggle

A Facebook spokeswoman provided a statement saying:

“Facebook is confident that the special committee engaged in a thorough and

fair process to negotiate a proposal in the best interests of Facebook and its

shareholders.” Desmond-Hellmann referred a request for comment to

Facebook. Andreessen Horowitz said Andreessen could not comment on pending

litigation. Through Facebook, Zuckerberg also declined to

comment. Facebook is likely to argue that the texts were not part of a

secret conversation, according to a person familiar with the matter.

Not represented

If

Andreessen played both sides of the negotiation, it means minority shareholder

interests weren't properly represented by the committee, said Larry Hamermesh,

a Widener University

law professor who specialises in Delaware

corporate-law and governance issues. Facebook is incorporated in Delaware.

"The

whole point of setting up a special committee is to be independent from the

controller,'' who in this case is Zuckerberg, Hamermesh said. But in Silicon Valley, sometimes the conventional setups for

companies don't work. Keeping a controlling and visionary founder happy can

lead to the high-risk, high-reward bets that keep companies thriving,

said David Larcker, a legal professor focusing on corporate governance at

Stanford's Graduate School of Business.

File picture: Luong Thai Linh 

"Silicon Valley is a pretty networked place,"

Larcker said. "People know each other, have done deals together --

but it doesn't mean that governance is out of control or it's the Wild West or

something. It could be the case that what the board is doing is actually

accretive to shareholders." Zuckerberg's chats with Andreessen may

just be "part of the dialogue" needed to evaluate the proposal, he

said.

Andreessen

has been caught up in conflict-of-interest controversies before.

He stepped off the board of eBay in March 2014 after public

battles with Carl Icahn, an activist investor who pushed for the company to

split with PayPal, its payments unit. Andreessen had invested in companies that

competed with PayPal, but disputed all accusations of a conflict of interest.

In the same year, Facebook bought Oculus, a virtual reality company, that

Andreessen's firm was an investor in, too. Andreessen has said he recuses

himself from both sides of acquisition discussions that involve his

investments.

Long relationship

Andreessen,

45, met Zuckerberg, 32, shortly after the younger man founded Facebook. As

co-founder of Netscape, which made the first widely used web browser,

Andreessen felt a kinship with Zuckerberg, becoming an adviser to him. When

they met, Zuckerberg, new to Silicon Valley, didn't know what Netscape was. The

mentoring relationship evolved into business, with Andreessen taking a board

seat, and his firm picking up Facebook stock before its initial public

offering. Andreessen's messages, as shown in the lawsuit, depict a friendship:

assurances that he has Zuckerberg's back, punctuated by smiley faces.

Most of

Andreessen's texts to Zuckerberg during the negotiations over the non-voting

shares focused on how to talk to the other two committee members. Susan

Desmond-Hellmann, Facebook's lead independent director and chief executive

officer of the Bill & Melinda Gates Foundation, also led the special

committee and discussed the matter on its behalf with Zuckerberg

personally -- a call that Andreessen helped Zuckerberg prepare

for.  

Bowles,

former President Bill Clinton's chief of staff and past president of the

University of North Carolina system, was especially skeptical of Zuckerberg's

proposition, as depicted in the suit. Many of Andreessen's texts focused on

persuading him. Among other things, Bowles worried that one of the concessions

Zuckerberg wanted -- to allow the billionaire to serve two years in government

without losing control of Facebook -- would look particularly irresponsible,

according to court filings. Bowles did not respond to requests for

comment.

Andreessen

texted Zuckerberg in early March ahead of a call with the committee,

telling him he would have to figure out "how to define the gov’t service

thing without freaking out shareholders that you are losing commitment.''

Unconvinced

Bowles

remained unconvinced, Andreessen wrote Zuckerberg later that month.

"Erskine is just massively uncomfortable with you getting to low economic

ownership and then going off on leave with no involvement by the board and

retaining control,'' he wrote. "We rediscuss it on every call ... I’m

going to try to drag it over the line one more time. ☺ ''

Andreessen

sought to persuade Bowles that if Zuckerberg went into politics, the government

would likely require him to give up control of Facebook anyway, so the point

was moot, according to the documents. A couple weeks later, Andreessen

prevailed, and the vote was brought to shareholders. (The stock

reclassification is on hold pending the results of the lawsuit, though.)

"The

cat's in the bag and the bag's in the river,'' he messaged Zuckerberg.

"Does that mean the cat's dead?" Zuckerberg texted back, not

understanding the spy speak.

Andreessen

replied: "Mission accomplished ☺"

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