Investors finance handsome men rather than women

Comment on this story

Investors are more likely to put money into a business idea pitched by a man than a woman, and even more so if he is good looking, according to a new study.

The research, published on Monday in the Proceedings of the National Academy of Sciences and authored by researchers from MIT, Harvard and the Wharton School, reveals that a good idea and an experienced presenter are not always enough to win the financial backing required for a successful start-up.

“Our research… documents other critical criteria that investors use to make these decisions: the gender and physical attractiveness of the entrepreneurs themselves,” it said.

The study examined several business pitches, at real pitch competitions in the US and in a controlled experiment, in which the content of the pitches was the same but the presenters were different. It found investors “prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same”.

It added that “attractive males were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs”.

The authors say the study is significant because of the important role that entrepreneurship plays in US economic growth and prosperity, and because the survival of a start-up depends heavily on finding investors. – Reuters

sign up

Comment Guidelines

  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

  5. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles. You are only required to verify your email address once to have full access to commenting on articles. For more information please read our comment guidelines