Retailers score off Germany’s win

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A new German football shirt, bearing four stars for Germany’s four World Cup wins, sold out yesterday within hours of the team’s triumph in Brazil – showing the kind of boost retailers can expect from the feel-good factor among fans in coming days. The German team snatched victory against Argentina late on Sunday with a goal in extra time in Rio de Janeiro. It was the first time Germany has been champion in the soccer tournament since the country reunified in late 1990. Adidas is already seeing the benefits, with customers flocking to its Frankfurt store yesterday in a bid to get one of the new white shirts, which cost e84.95 (about R1 240). – Reuters


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