Seoul/Tokyo - Samsung and Sony are said to be unveiling new devices next month as two of Asia’s biggest technology companies try to showcase their products before Apple releases new iPhones and iPads.
Samsung’s Galaxy Gear, a wristwatch-like device with smartphone features, and Note 3 would be introduced on September 4, informed sources said. Sony’s latest Xperia handset, featuring imaging sensors used in its televisions and cameras, would be unveiled the same day, two other people said.
Samsung and Sony are introducing their devices for the holiday shopping season as they try to steal a march on Apple, which has promised “several more game changers” in the product pipeline.
Apple plans to introduce new versions of its iPhone and iPad at a September 10 event.
“It is meaningful for Samsung to launch the product first,” said James Song, an analyst at Daewoo Securities in Seoul. “Putting new devices out there ahead of Apple will at least have some positive leapfrogging impact on both companies.”
The Samsung and Sony announcements are scheduled two days before the September 6 start of the IFA consumer electronics show in Berlin.
South Korea’s Samsung is racing Sony and other competitors to create a new industry of wearable devices as the market for top-end handsets nears saturation. The global watch industry is set to generate over $60 billion (R605bn) in sales this year.
“If Samsung’s new watch is stylish with a lot of cool and ‘wow’ factors, and also well-tethered with smartphones, it could create new demand,” said Lee Do Hoon, an analyst at CIMB in Seoul.
Apple had a team of 100 people working on a watch-like device, it emerged in February. The US-based firm is seeking to trademark the name “iWatch” in Japan. – Bloomberg