Online presence is key to impressing your clients from the beginning, especially if you are a new and small entrepreneur looking to solidify your brand.
This was the lesson provided to Shaheed Abdullah in last night’s episode of It’s My Biz, the small business reality television show sponsored by Nedbank. Airing on e.tv at 5.30pm every Thursday, the show profiles entrepreneurs who are looking for that extra edge to take their business to the next level.
Abdullah is the founder and owner of Tyrez.co.za, a mobile tyre fitment business offering services over the internet. Customers can order tyres online, book a fitment and Tyrez goes to them, wherever they are.
Abdullah said some of the challenges in his business were a lack of adequate marketing and low brand awareness.
Allon Raiz, the founder and chief executive of Raizcorp, encouraged Abdullah to ensure that his website made a good first impression by designing a user-friendly interface.
He also said Abdullah should link his passion to the business to make things exciting not only for him but also for his clients.
Google South Africa’s head of small business marketing, Craig Wing, advised Abdullah to ensure that his branding was clear, saying this could be done primarily through his website.
He echoed the words of Raiz by urging Abdullah to assess his website from the user’s perspective. This vantage point would force him to streamline the website’s functions according to the user’s needs.
Clem Sunter, a scenario planner and author, urged Abdullah to think like a fox by adapting to every situation through learning from past experiences and exploring other online opportunities to enhance his business.
It’s My Biz aims to impart valuable information to small business people so that viewers who own small businesses are better prepared to take their businesses to the next level.
Business Report is the print media partner for the show.