Kagiso Media had acquired a 90 percent equity stake in KLA, a South African brand analytics and market research consultancy, for R25.6 million, KLA said yesterday. KLA said the deal would provide financial resources and strategic support. The company was founded in 1991 by husband and wife team Joel Kaufman and Robyn Levin, who emigrated to Australia eight years ago and had now decided to sell their stake. Kagiso Media chief executive Murphy Morobe said KLA was a perfect fit as the media group proceeded to “build a formidable information and marketing services division in which Juta, Knowledge Factory and Gloo currently sit”. Morobe said KLA would be a stand-alone business but would work with other Kagiso Media divisions. Stephanie Matterson, a shareholder and KLA managing director, said there were synergies in media, technology and marketing. Kagiso Media was unchanged at R20.50. – Asha Speckman