Johannesburg - By making her recycling business more visible through branding, entrepreneur Lynn Venter would help it become more trusted while also piquing the interest of people in the community.
During this week’s episode of small business reality television show It’s My Biz, sponsored by Nedbank, Venter was advised by three business experts to increase the impact of her brand by advertising creatively on T-shirts worn by her employees. She is the founder and manager of Enviroman, a waste recycling business near Port Elizabeth.
The company collects recyclable waste, sorts it into categories, bales the material and sends it to recyclers. Venter employs 16 people directly and creates income for a further 120 indirectly.
Cheri Scholtz, the chief executive of international recycling firm Petco, said Venter should make her employees more identifiable by giving them branded T-shirts, which would ease the tensions with the community as her employees collected the recyclable material. Scholtz suggested Venter run school competitions to increase awareness on recycling and her business.
Chief innovationist at Matchboxology Cal Bruns agreed with Scholtz, adding that on any given day Venter had 120 walking billboards.
Founder of Flux Trends Dion Chang urged Venter to collaborate with local media as another way to get the message out about her business.
The weekly show on e.tv aims to impart valuable information to small business owners so that their peers are better prepared to take their businesses to the next level.
Business Report is the show’s print media partner.