The first season of a reality television series has encouraged Afghans to start their own businesses, stirring entrepreneurial spirits in a country that has been ravaged by three decades of war.
The programme, Fikr wa Talash, (Dream and Achieve), is loosely based on the popular Dragons Den series, in which contestants pitch their business ideas to a panel of tycoons in return for cash for their firms.
The programme, the latest in a series of popular reality shows that have taken Afghanistan by storm, is more than just entertainment. Its supporters hope that by encouraging small businesses, the programme will help Afghanistan's economy become more self-reliant.
"Small and medium-sized businesses, which are by far the largest employer, be it small self-employed farmers selling a surplus, a shopkeeper or a trader are the key to achieving such self reliance," said David Elliot, a development consultant for the programme's makers.
"Yet business skills and thinking - such as financial planning, marketing, competitive strategy - are all relatively new concepts that are needed to create a stronger, more resilient and healthy private sector, capable of being the 'engine of growth' for the economy."
Decades of war have devastated the Afghan economy and infrastructure and despite receiving billions of dollars of international aid since 2001, Afghanistan is still one of the world's poorest countries.
The Afghan government relies on aid for about 90 percent of its total expenditure. Unemployment stands at about 40 percent with 80 percent of Afghanistan's labour force employed in agriculture. Gross domestic product per capita stood at just $1 000 (R7 900) last year.
The show's sponsors, including the US government's aid agency, USAID, cellular operator Roshan and Bank-e-Milli, saw the programme as an opportunity to foster an entrepreneurial spirit among ordinary Afghans.
The first series ended last month with the final contestant winning $20 000 towards his plastic recycling business.
It was broadcast on Tolo TV, Afghanistan's most popular channel, which also aired the hugely popular Afghan Star, a homegrown version of the UK singing contest, Pop Idol.
Reality shows have engrossed Afghans who in the past suffered stuffy state broadcasts and an outright ban on television under the Taliban government of the late 1990s.
"Reality television is very big all over the world, that's why we wanted to make something where we could both help people, get ideas and also provide entertainment," said Masood Sanjar, a production manager for Tolo TV.
The programme was popular among viewers who tuned in every Wednesday night to watch contestants plug their business ideas to judges from the local business community.
The show's top five contestants represented Afghanistan's complex and diverse social makeup, including an ex-warlord who had laid down his guns to start up a dairy.
"What I really like is that one of our contestants, a former commander, still comes with 10 armed guards to the show," said Sanjar. "But when he goes in, there is a woman sitting there asking him questions. This shows a real balance. It shows the change of life in Afghanistan."
The winner was Faizulhaq Moshkani, a father of nine who owns a plastic recycling plant in his native Kandahar in southern Afghanistan.
Moshkani had shut down the factory due to the high cost of fuel to power generators.
But the $20 000 prize money will enable him to move the business to Kabul where he plans to build a mini hydroelectric plant to power the new recycling factory.
Moshkani's recycling plant will enable the recycling and production of plastic inside Afghanistan rather than relying on imports from neighbouring countries such as Pakistan.
Mariam Al Ahmadi, a 25-year-old mother of five from western Afghanistan, collected the runner-up prize of $10 000, a significant amount of money in a country where half the population live on $1 a day.
Five years ago Al Ahmadi set up her own jam and sauce company. Collecting fresh produce from villages and farms around her native city of Herat, she produced jars of conserves and sauces that she sold at local shops.
Tolo is working on a second season for the show and it also plans to run a follow-up episode with the top contestants to track their progress.