Fashion for a good cause

Fashion, models, designers, entertainment and Shelley Buckle, Miss Deaf South Africa, are part of the line-up for Fashion For Charity, Durban’s (FFCD) annual benefit event in uMhlanga next month.

FFCD was started three years ago by a group of friends who wanted to make a difference, and has become a registered, non-profit organisation that raises funds for needy causes.

Durban23082012 Models l-r Shelley Buckle models Sanolia Naidoo creation, Charne Leafe models a Thiran Moodley outfit and Nicole Chembayan wears a Sanolia Naidoo outfit(shortdress) who will be part of Fashion for Charity Durban which will take place at The Gateway Hotel 8 September.Picture:Marilyn Bernard. Credit: INLSA

This year’s beneficiary will be two disadvantaged schools, and Buckle has been appointed brand ambassador for FFCD.

“After doing research, we found two schools that need assistance: the Kwavulindlebe School for the Deaf, which supports impoverished families with deaf and hearing-impaired children in the uMlazi and Chatsworth areas, and Brailsford Primary School in Phoenix,” says Verushen Appalsamy, secretary of FFCD. “At the Kwavulindlebe School, we hope to fit many of the learners with hearing aids for the first time.

“At Brailsford, we hope to supply at least five computers and a printer.

“Many students come from low income households and don’t know how to use a computer.”

Last year’s beneficiary was Action in Autism, and in 2010, the Ethelbert Children’s Home.

The main objective of FFCD is to raise awareness and help registered charitable organisations, as well as direct awareness and funding to projects that are targeted towards disadvantaged people and communities. FFCD directors are convinced this year’s event will be a success and children in the deaf community will benefit.

“It is also a platform for young designers,” says Verushen. “Models, hair and make-up are sponsored, so it is an opportunity for them to showcase their work without worrying about costs.”

On the ramp will be designs from Sibu Msimang, Lolavie Clothing, Daveydarling by Adheema Davis, Barbett Cortrelli, Cocktail Collection by Sanolia Naidoo, Spine by Thiran Moodley, Tamryn Culverwell, Country Road and Trenery.

Entertainment will be by Rebel Entertainment, who will shoot their third music video, as well as Idols finalist Kyle Deutschmann. Sponsor Vitaminwater will provide refreshments and there is a ghd hamper to give away. An after party will be held at Coastlands uMhlanga.

Picture Credits:

Clothes: Shelley Buckle and Nicole Chembayan are dressed by Cocktail Collection by Sanolia Naidoo; Charne Leafe is dressed by Spine by Thiran Moodley.

Models: Chembayan and Leafe from Talent*d Creative Managements

Hair and makeup: Drama Queen Studios (Neil Ramautar)