Poultry mess must adapt

One of Rainbow Chicken’s farms in the Cato Ridge area. The WEF heard yesterday about poultry dumping and how the government should take the blame for job losses in the chicken-farming industry.

One of Rainbow Chicken’s farms in the Cato Ridge area. The WEF heard yesterday about poultry dumping and how the government should take the blame for job losses in the chicken-farming industry.

Published May 7, 2017

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DURBAN - The government should take the blame for job losses in the poultry industry due to what has been termed “poultry dumping” in the recent past, Mauricio Adade, Africa Improved Foods board chairman, told the Daily News.

Adade was speaking on the sidelines of the World Economic Forum on Africa 2017 in Durban.

Adade was a panellist on the WEF on Africa session titled Africa’s Food Paradox.

The panel was looking at how small-scale farmers could contribute to the continent’s food basket and what strategies could work to their advantage.

Adade said South Africa had no way of escaping job losses if the agricultural sector was not competitive globally. He further said technology in other parts of the world played a role in the agriculture industry.

People in KwaZulu-Natal and other parts of the country lost more than 1000 jobs when Rainbow Chicken reportedly sold 15 of its 25 farms in Hammarsdale because of cheap imported chickens. In the Free State and North West about 1500 jobs were lost while 1000 people lost their jobs in Polokwane.

“It’s about competitiveness. The world is global so if you’re not competitive then you are out of the game.

“To protect the local market, governments must develop policies that provide for import tariffs, anti-dumping and other measures. We need long-term policies that will guide operations on domestic and foreign produce. Failure to have these policies will result in what KwaZulu-Natal experienced,” Adade said.

According to the 2015 Global Agricultural Information Network (GAIN) report, over the past two decades, steady economic growth and increased average income in South Africa had resulted in the rapid expansion of meat consumption.

Jane Thomson, Softworx managing director, said South Africa consumed about 2.9million tons of poultry, beef and pork per annum, with poultry consumption representing more than 60% of total meat consumption.

Softworx is a software provider that works with various industries, including agriculture.

Thomson said farming and the food industry required technology to perform better.

“To deliver efficiency improvements, technology enhancements across the food industry will need to be drastic. This spans agriculture, aquaculture and the supply chain throughout farming, food production and processing. Technology will be a critical part of these developments, but it needs to be closely aligned to the idiosyncrasies of the specific industry segment within food manufacturing. Deep, specific expertise is the order of the day to drive efficiencies,” Thomson said.

The panellists concluded that small-scale farmers needed to adopt technological developments to get the basic ingredients for the right produce.

Daily News

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