Pepsi says it is pulling an ad starring model Kendall Jenner that has been widely criticised for appearing to trivialise protests for social justice causes. Picture: Screenshot
Kendall Jenner is to return to the spotlight at Coachella following the controversy surrounding her Pepsi advert.
The 21-year-old model found herself at the centre of a worldwide debate earlier this month when she starred in a commercial that was slammed for undermining the Black Lives Matter movement.
The brunette beauty has subsequently steered clear of the spotlight after Pepsi withdrew the advert and apologised for any offence it may have caused.
But this weekend, Kendall is set to host a party for the Bumble dating app in Rancho Mirage, with the company creating its very own winter wonderland with real ice and snow in the Colorado Desert.
The 'Keeping Up with the Kardashians' star will also guest DJ at an event for 1 OAK, according to TMZ, which says her younger sister Kylie will attend both events, too.
Meanwhile, Kendall was reported to have been "devastated" by the controversy surrounding her Pepsi advert.
The model feared the situation could have tarnished her reputation forever, even though she was not involved with the message behind the commercial.
A source said: "This is the first controversial campaign she has been involved with.
"Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face."
The insider also acknowledged that the drinks company had made a mistake in hiring the dark-haired beauty in the first place.
The source explained: "The original intent of the commercial was to mirror all the global protests trying to make this world a more equal place for everyone.
"But they shouldn't have had a celebrity face tied to it if they wanted to try and send a strong message like this."