Taylor Swift's empowering 2016 Grammys speech has been made into a promotional video for the awards show.
The 27-year-old singer turned heads last year when she picked up the gong for Album of the Year for '1989' and gave a moving speech in which she called for young women to "focus" on their passions and achieve success.
In a new promotional video released by The Recording Academy, the 'Blank Space' hitmaker's wise words have been recited by young women from all walks of life and career paths, including dancers, musicians, and athletes.
Taylor's powerful speech read: "I want to say to all the young women out there: There are going to be people along the way who try to undercut your success or take credit for your accomplishments or your fame.
"But if you just focus on the work and you don't let those people sidetrack you, someday, when you get where you're going, you will look around and you will know – it was you, and the people who love you, who put you there. And that will be the greatest feeling in the world."
The clip – named 'It Was You' – comes as part of the award show's 'Believe In Music' campaign, which The Recording Academy's Chief Marketing Officer Evan Greene said aims to "tap into what's happening in society".
He said in a statement: "Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what's happening in society, and this year, The Recording Academy felt it right to highlight music's uplifting aspects.
"Although most of the spots carry the message with humour, as a father of two young girls, it was important to me to also create something that would speak specifically to them – and all women – using music's inspirational language to help them feel empowered."
Since the video's release on Tuesday (31.01.17), the clip has garnered huge support, with Taylor's close friend Gigi Hadid saying it moved her and her sister Bella to "full tears".
Posting a link to the video, the 21-year-old model said: "me n bels in full tears ... Brb (sic)"