The event not only announced the MAMA2016 winner as a brand ambassador for Spree MAN, but also served to launch the official music video of the Can’t Get Enough Remix.
Guests and fans, were treated to the first viewing of the new video plus a special performance of the remix by Kyle Deutsch, Telleman, Bigstar Johnson, Sheen Skaiz, Deemo and Kwesta.
The relationship between fashion and music is inescapably intertwined, so it comes as no surprise that Spree, South Africa’s most fashionable online retailer would enlist SA’s hottest musicians to be one the men chosen to front Spree MAN.Recent brands to launch on the site include Diesel, Puma, New Balance, SA Designer Funduzi, as well as street brands Butan and Sprayground with Fila,Galxboyz and more exciting brands coming soon.
Kyle, having recently released his remix of Can’t Get Enough and having won the 2016 MAMA Award for Best Pop in Africa is featured in the latest TV advert for Spree MAN.
Kyle explains about the collaboration, “I’m really excited to be working with Spree for Spree MAN. We have a shared semblance of style and attitude. Spree MAN is hardworking, but the work isn’t forced. Its about putting in effort into the every day opportunities.
Spree aligns with my brand – being forward thinking, inspiring and genuine.” On fashion and shopping he comments, “As an artist, a lot rides on appearance. But the same applies no matter your profession. I wanted to show men there was another way to be fashionable and to shop. Spree is accessible and easy to use.“ Featuring Kwesta, Tellaman, Bigstar Johnson and Sheen Skaiz, Can’t Get Enough remix is an exciting collaboration to hit the SA music waves. After Kyle played the original single on repeat for Kwesta (by his request), the idea of a remix was born
. “I contacted Tellaman for the sultry silky vocals and Bigstar for the contrast and flow. Together with Kwesta’s verse we reworked the track with Deemo and I added a bridge and some atherial sounds,” says Kyle. A week before the release Sheen Skaiz and Sketchy Bongo recorded a verse and inserted it into the track. “Who doesnt love a great surprise?!” concludes Kyle.
As part of a series of collaborations this year, Spree MAN will also be teaming up with Springbok rugby player Siya Kolisi and media personality Tbo Touch amongst others.