Robbie Williams admits his obsession with aliens made people think he is "weird".
The 'Angels' singer developed a fascination with extra-terrestrial beings after getting "burnt out" by his pop career and decided to turn his attention to fashion when he realised his new hobby was affecting his public image - and making him pile on the pounds.
Speaking about why he launched his label Farrell, he said: "Ever since I was 16 all I have been doing is make album, promote album, tour album... and I did that for 20 years.
"Then I got a bit burnt out and I was looking for something else. I thought that something else was making documentaries about UFOs.
"But that wasn't going to work out for me. It just made me weird and - at the time - fat. Weird and fat, looking at UFOs.
"So I thought I would reverse out of this situation, which was a PR nightmare, and my management put the idea [of a clothing line] to me."
The 38-year-old star - whose wife Ayda Field is due to give birth to their first child in the coming weeks - was ridiculed in the past for his interest in outer-space, notably when he claimed a UFO had visited him in his studio right after he penned a track about aliens.
He said: "I had just finished writing a song called 'Arizona', which is about alien abduction, when there was this glow. It was magic."