Berlin - British actor Roger Moore said on Monday his real-life fight against child traffickers as a Unicef ambassador was far more rewarding than battling fictitious villains in his signature role as spy James Bond.
The British actor, who starred as agent 007 in seven of the Bond films, was awarded the German Federal Service Cross from President Johannes Rau for his work as special representative to the United Nations Children's Fund (Unicef).
"This award is much more important than receiving an Academy Award," Moore, 75, said after the ceremony at Rau's office in Berlin, where an international film festival is taking place this week.
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"As James Bond, the villains were easily recognisable. Now the villains are not so visible and the fight is uphill," said Moore, who first played Bond in the 1973 film Live And Let Die. His final Bond outing was A View To A Kill in 1985.
Moore, a Unicef goodwill ambassador since 1999, announced details of a campaign against child trafficking.
During his trips around the world to film the James Bond films during the 1970s and 1980s, Moore said he was aware of poverty but had done nothing about it.
"I was more concerned about what I had for lunch or that my shirts were ironed," he said.
Later on Monday, Moore was due to host Unicef's Cinema for Peace gala, with stars including George Clooney and Dustin Hoffman expected to attend.
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