London - England and South Africa rugby fans will down an estimated five million pints of beer on Saturday when they tune in to what England coach Clive Woodward calls a "tasty" match.
Springbok captain Corne Krige, a man who considered becoming a professional hunter before becoming a rugby player, has wound up the England fans by having the temerity to call England captain Martin Johnson "one of the dirtiest captains in world rugby".
David Beckham's England soccer side grabbed the headlines last week by holding fierce rivals Turkey to a draw in Istanbul to qualify for the 2004 European football championships.
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Now it is the turn of England's rugby players to dominate the front and back pages as they tackle arch-rivals South Africa in Perth to decide who misses the dreaded New Zealand in the quarter-finals.
'I think we will see about five million extra pints sold'
And with the match kicking off at lunchtime in the United Kingdom, Mark Hastings of the British Beer and Pub Association, said supporters would be flocking to pubs up and down the country.
"Its one of the big matches of the World Cup and we all know that both English and South African rugby fans love their beer," Hastings told said. "I think we will see about five million extra pints sold because of it."
"Its going to be massive," predicted Michelle Daniel, manager of the Bok Bar in London's Covent Garden, where up to 700 English and South African fans will watch the match on giant screens.
"We have been telling everyone they have to get here two hours early."
Despite the sometimes brutal nature of the England-South Africa rivalry on the pitch, Daniel fears no animosity between her regulars.
'Our blood is green'
"We tend to get a 50-50 crowd for matches like this and there is a lot of mickey-taking that goes on but it's never nasty. It's a really friendly rivalry."
Fran Cotton, the great England and Lions prop, says rugby is nowhere near as bad when he won his 31 Test caps between 1970 and 1981 and players observed a strict law of silence on what happened on the pitch.