The ICC World Cup in the sub-continent in 2011 could be the last in which teams play 50-overs a side, according to Cricket South Africa (CSA) chief executive Gerald Majola.
Speaking at the launch of the MTN40 domestic competition at the Wanderers Club on Monday, Majola said 50-over cricket was under threat around the world, largely as a result of Twenty20 cricket.
"We have seen crowds dwindling and broadcasters asking to pay less because of reduced interest in this form of the game," said Majola.
"We have seen the same in our domestic cricket, with interest in the 45-over competition falling away, so we have decided to try out a new format, which will bring excitement back into the game."
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The new format, announced by MTN senior sponsorship manager Bernard Pieters, sees domestic matches reduced from 45 overs a side to 40.
In an attempt to speed up the game, rain delays will see an immediate reduction in overs instead of an extension to the hours of play.
There will be three power plays per inning. The first is compulsory during the first 10 overs of play. The remaining two, which last five overs each, are to be taken at the behest of the batsman any time during the innings, except between the 36th and 40th overs.
"Fielding restrictions for the two batting power plays will be slightly different, with one allowing three fielders outside the circle, and the other four fielders," said Pieters.
"The batting side can nominate which they take first."
Possibly the biggest innovation is a rolling substitution system, with all 12 members of the squad able to play during the match. The captain can bring on a disignated batsman, fielder or bowler when needed. The 12th man, who will be distinguished by an armband, will be allowed to bat and to bowl.
"Players can come on and off the field," said Majola.
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