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The recession is technically over - but economists and consumer groups are warning that this shouldn't prompt a spending spree over the festive season.
Stats SA figures released yesterday showed 0.9 percent growth for the third quarter, marking the first period of economic growth this year.
Consumers will also welcome the news that the Weekend Argus shopping basket this month showed that food prices were dropping.
The weekly shopping basket has monitored the cost of 23 basic food items since August 2007.
In November 2007 it was priced at R280.55, but this soared to R342.15 in November 2008.
This month it was priced at R282.24.
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Economists agree that inflation will continue to decrease into the new year, but have cautioned against spending sprees this festive season, adding that electricity and fuel hikes will probably counter the good news.
Adenaan Hardien, the chief economist with Cadiz Asset Management, said: "Consumer spending will still be in a recession. We think the worst is over, but things will remain subdued."
Thami Bolani of the National Consumer Forum said that food prices would climb as fuel prices rose.
Although the recession was over, consumers' problems were far from over.
"More than one million people have lost their jobs, there is no indication they will get their jobs back," he said.
"It will be a bleak Christmas for them with very little to celebrate. People must spend carefully this festive season. They should resolve debt and start laying the foundation."
Business Unity South Africa (Busa) said consumer confidence would remain low and urged consumers to use this time to cut back on debt.
Busa's deputy CEO, Raymond Parsons, said: "It's a useful building block. Consumers should spend wisely and wind down indebtedness. Next year will be a better year, supported by the World Cup. But, this isn't going to transform the situation for the average consumer. Be prudent, and get value for money this festive season."
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This article was originally published on page 1 of Cape Argus on November 25, 2009
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