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 Soweto wants to lure 'white rand'
    November 18 2006 at 04:39PM Get IOL on your
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By Ntebo Mmope

Developers involved in Orlando Ekhaya, a massive multi-use development in Soweto, want to draw the "white rand" to South Africa's most famous township.

Elangeni Property Development, a consortium of Soweto business people involved in part of Orlando Ekhaya, and Minanawe Marketing are looking to attract black and white non-Soweto residents to the development, which centres on the old Orlando power station and will boast restaurants, a hotel, a gym, offices, loft apartments and a shopping centre, with retailers as diverse as Pick 'n Pay and Stoned Cherrie.

To this end, Minanawe is co-ordinating negotiations between Elangeni and local taxi associations to provide park-and-ride transport to outsiders.
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The idea is that visitors to Orlando Ekhaya would park at the Nasrec showgrounds, south of the Johannesburg CBD, and be transported from there to the development.

Orlando Ekhaya will also have an entertainment centre resembling a beachfront, being developed by Elangeni, which will be used to host the Captain Morgan Spiced Gold Beach Party.

About R800 000 has been spent since 2003 on shipping beach sand to Orlando for the annual party, but Minanawe managing director G G Alcock won't say where the sand comes from.

Billy Chaka, the activation director of Minanawe Marketing, says: "We are halfway through completing our first phase development, which is going to cost us roughly R2-million. The project costs about R30-million to R40- million.

"We cannot continue with phase one because the environmental report from the City of Johannesburg (CoJ) has not been finalised. We need to comply with it first," Chaka adds.

Similarly, Elangeni is still awaiting clarity from the CoJ for phase two, comprising the environment and electricity site, which is due for development late next year.


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