Caps emblazoned with the protected 2010 Soccer World Cup logo are already on sale in the city's flea markets, even before any rights to its commercial use have been awarded.
The logo represents the shape of Africa in the colours of South Africa's flag.
Superimposed on it is an abstract figure of a footballer - possibly inspired by San (Bushman) art - executing an overhead "bicycle" kick.
At Greenmarket Square, different colour caps bearing the logo are selling for R40 each.
'I don't make caps. I sell them' But selling such items is an infringement of property rights, according to the SA Football Association and the Cape Regional Chamber of Commerce.
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Safa-WP president and member of the Safa executive Vernon Seymour said he had also seen caps with the logo on sale in Athlone.
"When I asked the vendors where they got the goods from, they told me that they were just employees selling for traders.
"After they told me that they didn't know it was illegal to sell them, I told them we'd come and confiscate them."
The logo belonged to Fifa and Safa, he said, and Fifa was particularly sensitive about "ambush marketing".
Anyone wanting to use the logo for commercial purposes should write to Safa chief executive Danny Jordan, Seymour suggested.
The chief executive of the Cape Regional Chamber of Commerce, Albert Schuitmaker, predicted a burgeoning of 2010 merchandise in the build up to the World Cup.
"The use of the 2010 logo is strictly protected by Fifa," said Schuitmaker. "But for now we can only say the use of the logo is an infringement of property rights."
For copy and trademark right expert, advocate George Catsicadellis, the logo had to be registered here before Safa and Fifa could claim trademark infringement.
"If Safa is able to ascertain and produce a trademark certificate, then it would be in a position to claim exclusive rights of the logo," Catsicadellis said.
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