By 2010 Writer
Business owners beware: the City of Cape Town has activated a rights protection squad to deal with those who flout the city's 2010 by-law.
The by-law comes into effect at the end of next week, two weeks before Fifa's final draw, and will be in place until mid-December, two weeks after the event.
The 30-man squad, headed by Sydney van Dyk, who was appointed this week, consists of law enforcement and Metro Police personnel, and will support the SA Police Service and Fifa's rights protection team during the draw and the World Cup.
Briefing business owners at a Wesgro business breakfast yesterday, Pam Naidoo, of the city's 2010 operations team, gave small businesses tips on how to capitalise on the event without breaking the law.
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She said businesses needed to creatively navigate their way around the restrictions to take full advantage of 2010 opportunities.
"There will be opportunities for businesses, but they can't put out their brand or logos, or use any of the Fifa marks," said Naidoo.
"The final draw and the World Cup are protected events, and the government has given Fifa 17 guarantees."
The 2010 by-law will be activated two weeks before the final draw and the World Cup, and will be effective for two weeks after both events, said Naidoo.
"If any company wants to host any event during that period, they need permission from Fifa," she said.
The city was compelled to support Fifa's rights protection programme, to protect Fifa from event piracy and ambush marketing before, during and after the event.
The by-law would be strictly enforced by the city's rights protection team, said Naidoo.
"In addition to general enforcement across the city, there will be intensive enforcement around all the event sites," she said.
Businesses would be restricted from trading and or handing out brochures or flyers outside stadiums, the official fan park and public viewing areas, and along the fan walk.
Fifa's commercial restriction zone around the stadium and the Cape Town International Convention Centre for the final draw was being finalised, said Naidoo.
She added that businesses in the area would be able to operate during the event.
"It will be business as usual," she said. "No businesses will be required to close down. Deliveries will continue, but the area will be controlled."
- This article was originally published on page 4 of Cape Argus on November 06, 2009
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