The battle to reduce road deaths significantly was lost again over the festive season, the Committee for Active Road Safety (Cars), said on Wednesday.

Ian Auret, the chairperson of Cars, which is sponsored by the Bridgestone tyre company, said even though there was a small reduction in deaths compared to a year ago, the number of fatalities "would be unacceptable in most civilised countries".

Measures to improve road safety did not work and an effective strategy was needed, he said.

"The problem becomes quite frightening when one considers that the fatality figures recorded and reported over the festive period are not really that much different to the figures recorded every
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