London - The world's first bacon-flavoured chocolate bar is proving an unlikely success with British consumers.

Selfridge's, the only British stockists of the American invention, sold its entire stock in 48 hours and is urgently seeking more, reports the Daily Mail.

Mo's Bacon Bar, which contains chunks of smoked bacon combined with milk chocolate, sells at a pricey £5,99 per 85g bar.

Ewan Venters, food and restaurant director at Selfridge's, said: "Bacon and chocolate sounds like a strange combination, but the execution is fantastic. It's a real explosion of flavours and people love it."

But the Daily Mail's Claudia Connell, a self-confessed chocolate addict and bacon fan, described it as "the most unpleasant thing ever to have passed my lips".
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