A new Guinness World record was set when an electrical engineering student solved the most Rubik's cubes ever in one hour in Johannesburg on Saturday.

Mitchell Brom, 21, solved 42 cubes at Sandton City Camera Land, his sponsor Prima Toys said in a statement.

"I first solved the cube when I was eight-years-old, much to the frustration of my friends and the adults in my life, who just couldn't figure it out," Brom said, adding he was very excited to get his name into the Guinness World Record book.

The Rubik's cube was invented by Erno Rubik, a Hungarian obsessed with three dimensional geometry, leading to a worldwide craze in the 1980s. - Sapa