The Hague - The mayor of a Dutch village has put a stop to a "lease a sheep" programme that would place advertising on the backs of the animals grazing in the fields.
"The local law bans advertising at the side of the motorways, no matter whether the advertisement is on a billboard, or on a sheep, or on a dinosaur," said Yde Wierda, a spokesperson for Bert Kuiper, the mayor of the north-western village of Skarsterlan.
The mayor has also decided to impose a €1 000 fine on any farmer who rents out his beasts.
The head of the Dutch programme accused the mayor of not being impartial with animals.
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Jozef Mazereeuw noted that horses are allowed to wear coverings with publicity on them.
"You have to look at these sheep like footballers, which also wear sponsored T-shirts," he said.
Still a British charity that was going to promote a fundraising campaign on the sheep has cancelled its plans.
And 12 sheep in the region since late on Monday have been wearing a new sign: "Thank you, Mayor".
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