The world is obsessed with beauty. Why is there so much value placed on beauty and what role does it play in your professional success?
Last December, Professor Geoffrey Jones of Harvard University published a paper on globalisation and beauty; in it he reports the global beauty industry now contributes over $330 billion (R2.6 trillion) to the world economy.
If the idiom “beauty is only skin deep” is true, then why is becoming more attractive an obsession in so many lives? Spiritual gurus from every faith admonish followers to focus more on their internal beauty – yet it’s the external self which preoccupies so much of our energy.
Retailers hire biologically favoured people with hopes of attracting more loyal consumers and researchers have even proven that beautiful criminals get lesser prison sentences for the same crime than their less attractive mates.
It would seem, then, that while people know and acknowledge the overwhelming importance of building a solid spiritual foundation with a balanced internal self, you should be simultaneously mastering your beauty regime, right?
But before we resign ourselves to a road of aesthetic mastery, let’s explore a greater ideal which we can term your #PersonalBrandIdeal.
The reality is some of us were born with DNA which enables us to be taller, smoother, quicker and brighter – but, there’s a brand ideal for each one of us that creates a beauty effect designed to serve and advance our personal life and careers.
Ultimately, all of us have a beautiful and an ugly version of ourselves that we have a choice of bringing to the workplace.
British novelist Roald Dahl believed, “a person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”
Beauty is a potential we all have. To fully realise your highest degree of beauty, ensuring you attract the most opportunity in your life, you'll need beautiful thoughts.
French fashion designer Christian Dior was convinced that, “Zest is the secret of all beauty. There is no beauty that is attractive without zest.”
Zest comes from thoughts that are anchored in hope and possibility. When your thoughts are inspired by the notion that “despite all external circumstances, my internal might can produce a life of extraordinary opportunity” you give birth to a brand of beauty more inspiring than any look produced by DNA.
l For a talk on personal branding, contact Timothy at info@timothymaurice.com
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