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Ever notice how your friends upload only their best photos on Facebook?
The shots that highlight their worst features typically get edited out of the holiday folder.
And many take their profile pic so seriously that they pay good money for professional photographers who airbrush them to such an extent that they’re nearly unrecognisable.
Consciously or unconsciously, when you share only your best, you are positively managing your personal brand.
In your brand portfolio, you have a number of incredible assets; everyone does. In fact, I’ve never met someone without an asset someone else would not die for.
Perhaps your smile isn’t as perfect as a cover model’s, but your ability to listen is second to none.
Or, who cares if you aren’t the sharpest tool in the kit? This minor deficit can be made up in your highly evolved emotional intelligence.
I know plenty of people who aren’t the most outgoing, life-of-the-party types – but one-on-one, they master conversation, offering you the time of your life.
As creatures of survival, it’s perfectly natural for us to amplify the best our DNA has to offer and minimise the less-robust traits.
The key is fully to embrace all your assets and strategically leverage your better ones to enhance your career.
Alan Cohen, author of Chicken Soup for the Soul observed the power of loving all of yourself: “To love yourself right now, just as you are, is to give yourself heaven. Don’t wait until you die. If you wait, you die now.”
Actor and pop singer Justin Timberlake has been open about his insecurities with women, saying: “A lot of girls have cheated on me in the past, so it’s hard for me to trust.”
Despite often feeling less of a man, in 2006 he took it upon himself to bring out Sexy Back and the song was so successful it remained number one on Billboard’s Hot 100 for seven weeks.
If you were to do a thorough analysis of every successful human being on earth, a rare few would report being without insecurities.
Spend the next few days listing your top three best assets from your personal brand (from your external image, intellectual and spiritual composition to your social capacity) and post them somewhere prominent in your home.
A quick look in your past and you’ll probably be blown away at how much your personal brand assets are worth and how far they’ve brought you.
Like Timberlake, maybe you should bring something back.
l For a personal branding talk, contact Timothy at email@example.com.